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content in brief • color & composition
• contrast in figure-ground
• contrast in scale
• contrast in weight
• contrast in space
• contrast in slant
• contrast in width
• contrast in serif |
level
basic, intermediate
buy the download
45 pages, 2.5 mb, $5.00
[...lulu.com] |
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typographic
contrast, color & composition by kimberly elam |
the project is
deceptively simple. using only three area code numbers and color, a series
of designs are developed that create typographic contrast to solve the
problems of contrast in figure-ground, scale, weight, space, width, and
serif. the work is limited to the classic families of type with all variations
available in each family. these classic families have been selected because
of the beauty in the proportions, their high degree of legibility, and
because the font has stood the test of time. color is a strong aspect
of the project, and in preparation for work with the contrasts, students
develop a series of color palettes to work with throughout the project.
only three colors are used in each palette and are arranged according
to the volume of space they will occupy in the composition.
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author information
kimberly elam is the chair of the graphic + interactive communication department at the ringling school of art and design, sarasota, florida. she is the author of "expressive typography, word as image," van nostrand reinhold, 1990, "geometry of design, studies in proportion and composition," princeton architectural press, 2001, "grid systems, principles of organizing type," princeton architectural press, 2004, "typographic systems," princeton architectural press, 2006, “paper food” ebook, at lulu.com. she has lectured and conducted workshops at numerous institutions.
email: kelam@studioresourceinc.com |
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